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In this episode, I chat with Jen Lemberger, co-owner of Chaucer's Books.

Nestled in Santa Barbara's Loreto Plaza sits a literary institution fifty-one years in the making. Chaucer's Books, now under the stewardship of Jen Lemberger and Greg Feitt, stands as a testament to the enduring power of independent bookstores in our communities.

Jen's career started in health research and social epidemiology. She worked with organizations like Direct Relief before pursuing a master's in library science and eventually returning to Chaucer's, where she had once worked part-time alongside Greg. "I like to provide it as evidence for folks that you're not going to have one career," she reflects, offering hope to anyone questioning their professional journey.

The transition came as Mahri Kerley, who had owned Chaucer's since its founding in 1974, turned 80 the same year the bookstore celebrated its 50th anniversary. What makes Chaucer's special isn't just its impressive collection of over 100,000 titles, but the care taken in curating them. As a New York Times reporting bookstore with strong publisher relationships, they strike a balance between bestsellers and niche interests, ensuring depth across all sections. Their booksellers are strategically hired for their diverse reading specialties, creating a knowledge ecosystem where customers can always find someone who speaks their literary language.

Despite challenging retail trends, Chaucer's thrives as both a destination for bibliophiles and a beneficiary of its location near frequently visited establishments. Millennials, Jen notes, have become their fastest-growing demographic.

Whether you're a Santa Barbara local or just passing through, Chaucer's Books offers that irreplaceable feeling of discovery that only comes from wandering through shelves curated by passionate readers who know their community. As Jen's ever-growing "to be read" pile attests, the literary journey never ends—and Chaucer's Books ensures you'll never run out of new worlds to explore.